Market Research Analyst I/II

Location: VA Vienna - Headquarters Full/Part Time: Full-Time Regular/Temporary: Regular

Job Description


You have goals, dreams, hobbies and things you’re passionate about.

What’s Important to You Is Important to Us
We’re looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them—friends, family and passions. And we're looking for team members who are passionate about our mission—making a difference in military members' and their families' lives. Together, we can make it happen.

Don’t take our word for it.

  • FORTUNE 100 Best Companies to Work For®
  • Computerworld® Best Places to Work in IT
  • FORTUNE® Best Workplaces for Millennials
  • Forbes® America’s Best Employers


Basic Purpose

To provide expert research project management and strategic primary research guidance to internal business partners. To act as the voice of the member (and potential member), while providing assistance to business partners who make decisions about Navy Federal’s strategy and operations.


• Anticipate research support needs and strategy planning to business partners to help in their decision making process to solve business issues, meet project objectives and/or strategic initiatives.
• Lead consumer research projects from inception to presentation focusing on providing insights that will have a significant impact on business decisions
• Apply analysis and statistics to improve business performance
• Adapt and/or modifies standard tools, techniques, etc.
• Collaborate with management to provide insights impacting management decisions
• Perform independent analysis with moderate guidance and instructions from higher level analysts and/or management for projects beyond regular scope
• Provide consulting to management on varied research scenarios
• Participate in outside vendor assessment
• Provide guidance and training to lower level strategists/analysts
• Define scope and determines appropriate analytical methods, tools & techniques
• Conduct analysis for the entire life cycle of research projects with minimal guidance from senior team members
• Use diverse quantitative and qualitative applications and techniques to accomplish research objectives.
• Collaborate with internal stakeholders and management to provide marketing research expertise to support their product and business initiatives
• Assess the complexity and application of end-results required to make appropriate business decisions by identifying/obtaining material, systems and intellectual resources required to accomplish research studies
• Set project objectives and designs structure of each research plan in response to business needs
• Write research proposals, reviews, explains research strategy required to meet project and business objectives
• Direct research projects and collaboration with staff, stakeholders, management and external consultants.
• Recommend and uses appropriate quantitative or qualitative techniques to meet research objectives
• Write questionnaires, banner plans, screeners, discussion guides, and all other research materials required to execute the study
• Obtain sample lists necessary to conduct research
• Manage fieldwork e.g. programming & testing of quantitative studies, data collection, and recruitment/logistics for qualitative studies to ensure integrity of data, skilled moderators, resolve issues, re-evaluate study process and deadlines are met
• Oversee Research Analysts execution of research project(s) and provides guidance to ensure project changes/requirements, timelines and bottlenecks are met or resolved
• Develop analysis plan and as necessary, oversees applications of advanced analytics
• Manage consultants, vendors, agencies and members of internal cross-functional teams to ensure the research design and analysis supports research/business goals
• Conduct analysis for the entire life cycle of research projects with minimal guidance from senior team members
• Set the frequency and most effective reporting methods to communicate results for staff and/or management review at each milestone of the study process.
• Communicate status of projects, metrics, and/or abstract concepts to non-technical audience in clear and useful language and visual mediums.
• Analyze and summarizes study results and identifies if the strategy used was appropriate and met business objectives
• Interpret study results for development of possible actionable business plans
• Identify key findings from research and applies most appropriate/effective presentation method to communicate results to a variety of audiences e.g. staff, stakeholders and senior management
• Deliver recommendations and alternatives to solve unique & complex problems to management and project team
• Obtain acceptance and/or provides alternatives for implementation from senior management
• Perform other related duties as assigned.

Qualifications and Education Requirements:

• Bachelor’s degree in Marketing Research, Statistics, Business Administration, and Social Sciences (Psychology, Sociology, Political Science or related fields), or the equivalent combination of education, training and experience
• Strong research, analysis, problem-solving and negotiation skills
• Demonstrated experience necessary to design, field, analyze, and present quantitative and qualitative research
• Proven experience with appropriate statistical, segmentation and analysis techniques and software usage for survey and database data
• Effective at making clear, sound, and logical conclusions and recommendations
• Strong organization skills, project management, and interpersonal communication skills
• Proficient verbal, written, and presentation skills of technical and non-technical material(s)
• Experience using online tools such as survey tools, communities, social networks etc.
• Advanced proficiency and experience using software applications, e.g., Microsoft Word, PowerPoint, etc.

Desired Qualifications and Education Requirements:

• Masters or PhD in Marketing Research, Social Science (e.g., Psychology, Sociology, Anthropology, Economics), Statistics, Business Administration or related field; or the equivalent combination of education, training and experience
• Thorough understanding of SPSS Statistics and Modeler, Cognos, Teradata, online survey tools, Sawtooth and other marketing research software tools
• Demonstrated competency in qualitative and quantitative research techniques.
• Experience on the vendor/consulting side of consumer research
• Industry experience in financial services, telecommunications, online services, cable/satellite TV or other subscription/membership-based businesses
• Full knowledge of Navy Federal's objectives, functions and policies
• Knowledge of Navy Federal operations
• Familiarity with the military community

Hours: Monday - Friday, 8:00am - 4:30pm

Location: 820 Follin Lane, Vienna, VA 22180

*Due to COVID-19 and social distancing, this position will be temporarily working from home with plans to return to campus at the desired location listed once Navy Federal is back to normal operations. The specific logistics for returning to campus will be determined at a future date by individual leadership* 

Equal Employment Opportunity

Navy Federal values, celebrates, and enacts diversity in the workplace.  Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans.  EOE/AA/M/F/Veteran/Disability


Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need.
An assessment may be required to compete for this position.

Bank Secrecy Act

Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.