Predictive Modeler - Marketing Analytics

Location: VA Vienna - Headquarters Full/Part Time: Full-Time Regular/Temporary: Regular

Job Description

Employee Perks

Why You Will Love Being Part of the Navy Federal Team:

*Competitive compensation with opportunities for annual raises, promotions, and bonus potential
*Best-in-Class Benefits! (7% 401k match / Pension plan / Tuition reimbursement / Great insurance options)
*On-site amenities include fitness center, wellness center, cafeteria, etc. at Pensacola, FL; Vienna, VA and Winchester, VA campuses
*Consistently Awarded Top Workplace
*Nationally recognized training department by TRAINING Magazine IND123
*An employee-focused, diverse, and service-oriented workplace environment

Basic Purpose

To lead the development  and marketing execution of large scope data science, quantitative research analytics, and advanced statistical marketing analytics insights & algorithms for assigned internal business units to enable better understanding of customer needs, behaviors, and engagement. Serve as lead Predictive Modeler working either independently or leading projects. Mentor junior predictive modelers with advanced analytics and thought guidance in the development of models and collaborative insights with stakeholders. Formulate strategies around customer targeting, product & service acquisition, and retention for more effective marketing. Provide input & insight to mid and executive-level management across the company with answers to business questions and information to assist with data-driven & customer-centric decision making.


•    Collaborate with internal business partners across divisions to integrate analytical tools and solutions into direct marketing, lead generation campaigns/initiatives, and agent/customer systems
•    Develop and refine customer behavioral algorithms to help focus corporate and divisional activities supporting corporate growth, retention, customer experience and long term profitability
•    Develop and test multiple hypotheses using results from analyses to generate and answer new questions leading to more in-depth understanding of customer behavior being studied
•    Evaluate/develop/implement analytical techniques and best practices to gain a competitive advantage
•    Forecast initiatives to project strategic plan goals and assess current performance
•    Identify potential issues that arise during the course of research projects and escalate and communicate these to management and internal clients for awareness/action/resolution 
•    Recommend & collaborate with cross functional marketing team to develop customer-centric integrated marketing campaigns based on data insights
•    Identify, recommend and manage external suppliers/vendors assisting on analytical research projects, ensure projects meet departmental quality standards, research objectives, and delivered on time 
•    Lead ad hoc analysis of corporate-wide business problems of various scope and complexity
•    Lead development of machine learning projects using varied advanced analytical techniques for estimating current and future customer engagement, prospecting new customers, cross-selling to existing customers (response models), and identifying customers likely to leave
•    Make presentations of status and results of analysis to non-technical audience of various levels
•    Manage multiple research projects under tight deadlines; ensure research projects are completed on time and meet internal client expectations
•    Monitor performance of algorithms; recommend/implement changes to improve performance
•    Perform full cycle model design, development, documentation and deployment which includes but is not limited to identifying objectives, sampling, testing/validation, calibration, and monitoring performance
•    Pro-actively work with internal clients and other business areas to create project plans with clear objectives, detailed tasks, accountabilities, time lines, and estimated budgets/corporate impact
•    Produce actionable insights from research projects that are effectively communicated
•    Perform other duties as assigned


•    Master's Degree in Statistics, Mathematics, Decision Science, Economics, Engineering or relevant quantitative field
•    3-5 years of relevant data science experience or the equivalent combination of training, education, and experience
•    Experience in an informal mentoring, and/or leadership role
•    Experience working in a consultative capacity to champion and develop advanced analytics for marketing & advertising optimization (DSPs targeting, Response Modeling, Media Mix, Attribution, Key Driver Analysis etc.)
•    Experience with leveraging marketing & advertising technologies for personalization
•    Experience with building algorithms on a distributed system (i.e. Hadoop) using near-real time and streaming data
•    Experience in advanced quantitative modeling for market research
•    Significant experience in managing multiple fast-moving priorities independently and/or in a cross-functional team environment to achieve goals 
•    Significant experience in statistical software and/or analytic programming languages to manage large data sets
•    Significant work experience in using a majority of the following statistical methods to solve business problems: linear and logistic regression, neural networks, decision trees, experimental design, time-series and forecasting, clustering, association rules, RFM, and/or survival analysis
•    Proven track record of algorithm implementation for Marketing personalization and optimization
•    Advanced skill building effective relationships through rapport, trust, diplomacy and tact
•    Advanced skill interpreting, extrapolating and interpolating data for statistical research and modeling
•    Advanced skill to influence, negotiate and persuade to reach agreeable exchange and positive outcomes
•    Advanced skill using innovative thinking to solve problems and facilitate the decision-making process
•    Desired - Advanced knowledge of Navy Federal products, services, programs, policies and procedures
•    Desired - Advanced knowledge of data analytics for financial service regulatory compliance

Monday-Friday, 8:00AM-4:30PM

Equal Employment Opportunity

Navy Federal values, celebrates, and enacts diversity in the workplace.  Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans.  EOE/AA/M/F/Veteran/Disability