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Social Media Strategist I

  • Location: VA Vienna - Headquarters
  • Full/Part Time: Full-Time
  • Regular/Temporary: Regular

Job Description

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Employee Perks

Why You Will Love Being Part of the Navy Federal Team:

*Competitive compensation with opportunities for annual raises, promotions, and bonus potential
*Best-in-Class Benefits! (7% 401k match / Pension plan / Tuition reimbursement / Great insurance options)
*On-site amenities include fitness center, wellness center, cafeteria, etc. at Pensacola, FL; Vienna, VA and Winchester, VA campuses
*Consistently Awarded Top Workplace
*Nationally recognized training department by TRAINING Magazine
*An employee-focused, diverse, and service-oriented workplace environment

Basic Purpose

To develop and execute comprehensive social media strategies to support corporate wide social media initiatives and expand Navy Federal branding penetration to members and the community.

Responsibilities:

1. Leads the development of social media strategies to support functional goals and initiatives.
· Creates and develops corporate-wide social media strategies from start to finish, guiding standards, policies, best-practices, and frameworks
· Collaborates with product owners, Marketing staff, other business units, and ad agencies to create integrated plans and assess programs across all social media channels
· Leads the coordination of cross-team initiatives to ensure corporate marketing efforts are leveraged with consistent messaging in social media campaigns
· Manages the creative and strategic insights towards development of social media strategies and tactics to build/engage audiences and increase membership reach through the social media space
· Develops key performance indicators to measure effectiveness of programs in relation to functional goals
· Leads the creation of tactical strategies using insights, search engine optimization (SEO) and user experience (UX) input to guide executable programs
· Manages and oversees the strategic vision on behalf of, or in collaboration with, product owner(s)
· Serve as the company’s resident social media expert

2. Manages the day-to-day execution of all social media activities.
· Serves as social media advocate for dialogues/conversations and evaluations to increase membership and community outreach of the Navy Federal brand
· Collaborates with Social Media Community Manager by providing strategy assistance to ensure accurate and appropriate responses to member engagements via the Navy Federal social media community
· Evaluates and proposes new approaches/initiatives for working with cross-functional teams
· Administers all paid advertising through social media
· Builds and grows relationships with vendors, agencies, product owners, leadership team, and other business units
· Drives creativity and publication of content and ensures a stable stream of content is contributed to the NF Blog and other social media channels
· Monitors and tracks all external and internal social media events to ensure consistency of messaging and adherence to Navy Federal guidelines, processes and procedures

3. Reviews, analyzes and reports on the technical performance, effective usability and quality execution of strategies. 
· Performs secondary research and summary performance analysis of project status and results for stakeholders and management; provides input recommendations for changes as appropriate
· Gathers, prepares and interprets data; contributes to the preparation of various summary reports to management
· Interprets social media data to optimize member’s performance and provide actionable recommendations for improvement
· Works with the Member Research Intelligence Division (MRID) team to measure the impact of social media campaigns on the overall marketing efforts for clients
· Participates in corporate social media industry associations to network, research and keep current with trends, technology and changes in the digital space

4. Performs other related duties as assigned.

Level I:

• Participates in the development of moderately complex or part of  large cross functional project(s)
• Modifies work processes and makes recommendations which have limited to moderate impact on project results
• Ability to translate client goals into actionable service strategies
• Provides input towards status and project summary reports for management review
• Works under moderate supervision from management and higher level Strategist

Qualifications -- Knowledge, Skills and Abilities:

Target:

* Working experience and creativity with social media sites (e.g. Facebook, Twitter, YouTube, Foursquare etc.) and knowledge of web and graphic design development
* Knowledge and understanding of functionalities of social media space (beyond Facebook, Twitter, YouTube, Foursquare, etc.) and how it impacts branding
* Experience working with cross-functional teams in both leadership and community member roles
* Demonstrated organizational, analytical and problem-solving skills
* Demonstrated skill using spreadsheet, database and word processing applications
* Effective interpersonal, verbal and written communication skills including the ability to interact with various internal and external contacts
* Strong knowledge of all marketing approaches (traditional, new media, guerilla, and word-of-mouth)
* Good presentation skills with the ability to synthesize information and present to any audience in clear, concise language to technical and non-technical audience

Desired:

* Bachelor’s degree in a related field, or the equivalent combination of education, training, and experience
* Experience in Marketing or Financial industries promoting services and products through digital spaces in a fast pace environment
* Thorough familiarity with Navy Federal’s organizational structure, products and services

Hours:
Monday-Friday, 8:00am-4:30pm

Equal Employment Opportunity

 

Navy Federal values, celebrates, and enacts diversity in the workplace.  Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans.  EOE/AA/M/F/Veteran/Disability